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How to Use Subdomains and Directories to Create Landing Pages

Interested in using subdomains and directories in order to create targeted landing pages? You have come to the right place! Read this article and discover how to do that!

We completely understand how important is for you to be constant throughout your marketing campaigns. So, whether it is email, social media or landing pages, each network or medium you use should be associated with your company or brand.

In order to help you, we’ve decided to explain to you how to use subdomains and directories so you can create landing pages. By hosting various landing pages on one domain, you will be able to use the domain, subdomain or directory to organize your line of products, run targeted campaigns, according to company goals. They are a convenient and easy solution for publishing your landing pages to promote your products and services and to improve your company’s brand at the same time.


So, how to do this? How to use subdomains and directories to create targeted landing pages?

There is a platform called Get Response Landing Pages which is going to help you do the process of creating landing pages by using subdomains and directories. Inside the platform, you can select your domain, subdomains, and directories in the landing page in the URL settings section. Once you will do this, you can add a new domain and choose subdomains from the list.

When is it smart to use directories?

A lot of people would like to know when it is smart to use directories. Let’s say that you are targeting your brand in two different languages and you need a dedicated landing page for the two languages. In this case, it is a smart decision to use directories. Here is what you need to do in this case:

  • You need to assign your current domain name to your landing page and make a directory for each language you are planning on targeting.

When is it smart to use subdomains?

Let’s suppose that your domain is examplecompany.com and twice a year you organize a seasonal sale to present your most popular line of products. In this case, you can:

  • Create two different subdomains, for example, summer and winter and host various landing pages for the seasonal line of products for each subdomain.

According to experts, by using subdomains, in this case, you will be able to organize your online marketing campaigns and adjust the domain name to your company’s brand. This way, you will improve your online presence and achieve your marketing goals.

When You Should Host the Landing Pages

Now that you know more about subdomains and directories and when it is the best time to use them, you probably are wondering when should you host the landing pages? You should host your landing pages when:

  • You want the domain name to pop up in the URL of the landing page
  • You want to publish various landing pages
  • You don’t have previous websites at your domain.

You add domains, subdomains, and directories when you establish the URL of your landing page. Adding directories is the final step of the process. Usually, you can add as many directories as you want or as your website needs.


So, are you ready to use various landing pages so you can target multiple segments as part of your marketing strategy? We encourage you to use our tips, advice, and recommendations and start using subdomains and directories to create targeted landing pages.

Don’t forget to share your experience and thoughts with us!

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